7 Ways To Grow Your Business – Step 5

Increase transaction value

“Always deliver more than expected” – Larry Page, Co-Founder of Google

Step 4 helped your customers to come back more often by increasing your engagement with them.

This step will help your customers to buy additional products or services or bigger volumes – it is all about delivering the McDonald’s principle of “would you like fries with that”.

What is the “would you like fries with that” option in your business?

Here are some ideas to help improve your transaction value:

• Discount on the upsell, not on the initial purchase
• Increase your prices – when was the last time you looked at your pricing?
• Do you offer an upsell? “Most successful customers go with this option”
• Stop offering discounts unless the customer has bought an add-on

Click here for a downloadable actions and ideas list on Step 5.

Step 6 is available here.

Step 4 is available here to recap.

Get in touch if you’d like any help with increasing transaction value.