7 Ways To Grow Your Business – Step 4

Increase transaction frequency

“Your customers are judging every aspect of every transaction and rating everything, from the friendliness of people, to ease of doing business, to the quality of product, to service after the sale” – Jeffrey Gitomer

Steps 1 to 3 have retained more existing customers and improved the lead generation and conversion for new customers.

Step 4 is all about having your customers come back more often.

Increasing customer engagement will encourage your transaction frequency to increase.

Some low-cost ways to increase your transaction frequency could be:

• Newsletters, social media and website updates to drive engagement
• Creating special offers and making customers aware of these
• Staging loyalty events or VIP/Loyalty cards
• BAMFAM (Book a meeting from a meeting) – the single best way to increase sales frequency is to have more meetings
• Develop your follow up/CRM system to keep customers engaged

Click here for a downloadable actions and ideas list on Step 4.

Step 5 is available here.

Step 3 is available here to recap.

Get in touch if you’d like any help with increasing transaction frequency.