7 Ways To Grow Your Business – Step 3

Increase sales conversion rate

“Make a customer, not a sale” – Katherine Barchetti

You’ve wow’d your existing customers in Step 1 and then raised your profile in Step 2 to generate more leads.

It’s now time to look at your processes to increase sales conversion.

To get more of your prospects to buy from you, you need to follow up effectively and build a rapport with them.

What are some ways to increase your sales conversion rate without costing more money?

• Are you measuring conversion rates?  You can’t improve what you don’t measure
• Are the right people in your business dealing with conversions?
• Are you speaking to the right people in your customers’ business?
• Do you have a system – look at creating a CRM system to monitor leads & follow ups
• Offer a guarantee to reduce any (perceived) risk to customers
• Revisit your sales training
• Give proposals with options – give customers a choice of “yes’s”

Click here for a downloadable actions and ideas list on Step 3.

Step 4 is available here.

Step 2 is available here to recap.

Get in touch if you’d like any help with increasing your customer conversion rate.